Projects
You'll find a collection of projects that I've worked on in the past from marketing strategy, graphic design, and public relations. Please continue scrolling!
Media Kit
I assembled a media kit for our website pressroom and for PR opportunities. The kit gives a holistic overview of the company history, list of recent accolades, newsworthy pieces, and fast facts about the company. I crafted the copywriting and design of the project.
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Email Campaign Example
Turkey lovers, get a hold of this!
This campaign was crafted to promote our secret “off the menu” sandwiches based on customer buying behavior. If someone made a purchase of a regular turkey sandwich in the last 90 days we sent an email for our secret menu “Super Club” sandwich as a suggested option to try. We tied this to a $2 off promotion when you purchase $15 or more through our mobile app or online.
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The goal of this campaign was to make a recommendation for another product based on past purchases and promote a premium sandwich on our menu enabling them to try it at a discount for the first time. In parallel, we were pushing traffic to our online ordering and mobile application to encourage users to sign up for an account if they didn’t already have one.
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We saw an open rate of 23.3% and 127 redemptions from this campaign.
Merchandising
I have led the design strategy for Snarf's merchandise from the color pathways, product types, and final design options to create fun wearables that represent the brand. In conjunction, I finalized the design of our e-commerce site to sell the merchandise online to be able to reach fans globally.
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'About Us' Copywriting
These 'about us' descriptions were created in the rollout of a new website. I wanted to include the history, growth, and mouth-watering descriptions of what makes the Snarf's brand stand out. We saw an average increase of 1,700 page views month over month within the first year of launch.
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Video Content & Interviews
All Videos
Collection of video content that I have helped produce or have been interviewed in.
Catering Menu Redesign
I led the redesign of our catering menu to better communicate our offerings. My goal was to enhance the cohesiveness and readability to make it straightforward and easy for customers to use.
The updated menu has more detailed information that is essential for the customer to know when they are ordering for others such as the gluten-free icons and how many people each platter or side feeds.
BEFORE
AFTER
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Corporate
Presentation
Children's Hospital Colorado
My MBA experience included the opportunity to work on a consulting project with Children's Hospital Colorado. I worked directly with the marketing team to offer insights on the competitive landscape.
Over three months, I led a group of four MBA students to provide a competitive analysis of local and national hospitals and related service lines. Our analysis included consumer data collected from a survey, interviewing internal teams, and researching competitor hospital marketing strategies to provide recommendations and areas of improvement.
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We presented this to 20 people in the marketing department at Children's Hospital with insights and a go-to-market strategy.
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Application
Development
This project was part of a team that I worked with to develop a prototype for an application that is being launched targeted for people dining out with food restrictions and sensitivities.
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The prototype provides a foundation for the UI and how the app is anticipated to function.
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In conjunction, I helped put together a business plan and presentation that was entered into the annual CU Denver CLIMB competition at the Jake Jabs Center for Entrepreneurship for funding.
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